GALTON YOUNG SERIES
GALTON YOUNG TV

They need a place where they can escape and laugh a show like Jorel’s Brother certainly helps us do that,” says Galton. “We’re dealing with an unprecedented situation where a lot of kids are having to be kept from going to school and, in a lot of countries, kids are kept from seeing their friends.

GALTON YOUNG SERIES

Coproduced by Cartoon Network Latin America and Copa Studio, which Cake has worked alongside and admired for several years, Jorel’s Brother was nominated for an International Emmy for Best Animated Series last year. The Brazilian animated comedy follows the daily adventures of a shy and nameless nine-year-old boy who is overshadowed by his more infamous sibling.Īimed at eight- to 11-year-olds, Jorel’s Brother was created by and is based on the childhood of Brazilian actor, director, writer and MTV presenter Juliano Enrico, who also voices Jorel. Instead, Galton points to the first title on Cake’s C21 Digital Screenings playlist, Jorel’s Brother (104×11’ and 18×2’) as offering the escapism children need at this difficult time. And it’s not to put them in front of a television and have them learn maths.” “What’s more important in terms of content strategy is having the ability for kids to escape from their realities. “That was a very short-term band-aid strategy that a lot of broadcasters implemented,” the exec says. Ratings on linear television in the kids’ space have also gone up, so that’s been very healthy,” says Ed Galton, MD and chief commercial officer at UK-based producer/distributor Cake.Ī veteran in distribution with more than 25 years in the business, Galton manages all sales operations, directly selling Cake’s growing content portfolio in territories including North America, Scandinavia, the UK and Australia, while also overseeing the day-to-day running of the company.Īs countries started to lockdown, Galton initially saw a rush from buyers looking to fill their schedules with educational programming. “Over the last six months, you’ll see that there has been a lot of consumption of content being watched on various different platforms.

GALTON YOUNG TV

With kids and families getting used to a home-centric new normal, children’s TV viewing has seen ongoing growth. Ed Galton, chief commercial officer and MD at Cake, showcases the UK-based producer/distributor’s new C21 Digital Screenings playlist and discusses how escapist content is vital for kids as they navigate the new Covid-19 world.Ĭake’s C21 Digital Screening playlist comes as the UK government reintroduces stricter social restrictions and children all over the globe continue to face school closures.

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