#SUPERGOOP SUNSCREEN SKIN#

#SUPERGOOP SUNSCREEN SKIN#

The brand was launched in 2005 by former teacher and harpist Holly Thaggard, after a young friend of hers was diagnosed with skin cancer. Supergoop’s success in China so far has shown that there is always an appetite for a purposeful brand and a differentiated product – a conviction that has motivated the brand to push forward with global expansion plans, even amid the outbreak. Aside from broadcasting its own livestreams via Alibaba’s Taobao Live, Supergoop partnered with one of China’s leading influencers, Austin Li, to promote its hero product, Unseen Sunscreen, in a session that drew millions of views. Livestreaming was a particularly important medium for the brand during its launch and has become a huge source of traffic and exposure. Leveraging Tmall Global and Alibaba’s consumer insights and their suite of marketing tools, the small business has been able to effectively engage with Chinese consumers, who have been increasingly looking for beauty products online amid the pandemic. WATCH: Supergoop Shines Bright with Tmall Global Launchīaldwin said Tmall Global goes beyond just a sales channel and has become a platform for Supergoop to build its brand and bring its story to a whole new geography. Having that combination has been super powerful.” “I’ve always known that we needed a partner who could help us reach this incredibly important group of beauty enthusiasts and do it in a way that felt right for our brand. “Expanding into China with Alibaba has been truly a game-changer for us as a brand,” said Amanda Baldwin, president of Supergoop. In just a few weeks, the brand sold out of the stock it had prepared for Chinese consumers and had to quickly adjust its supply chain to keep pace with the booming demand. It’s showing no signs of slowing, as the brand recently made its first foray into China by launching a store on Tmall Global, Alibaba Group’s cross-border e-commerce platform.ĭespite Covid-19, Supergoop pushed through with the launch in February and saw sales soar out of the gate. The San Antonio, Texas-based skincare upstart’s brand ethos has prompted a stream of innovations over the past decade and has turned it into one of the industry’s buzziest cult-favorites. Our list of ingredients to avoid is constantly evolving and we always avoid any controversial, potentially harmful, or toxic ingredients whether they’re from natural OR synthetic sources.Supergoop is on a mission to change the way the world thinks about sunscreen. However, no matter which type of product you choose, you can be assured that every product is thoughtfully formulated to meet the highest quality, efficacy and safety standards, because we're all about that perfect balance. For example, mineral based formulas are perfect for kiddos and people with sensitive, acne-prone or reactive skin but are not the best for active people who are looking for a lightweight, high-performing, clear formula to use when swimming or sweating. This means we formulate with both chemical and mineral sunscreen actives depending on the usage scenario. We know that there is no 'one-size-fits-all' formula and we pride ourselves in having a product for everyone - from moms with young kids, to beauty enthusiasts, to athletes. Supergoop!'s main goal is to formulate sunscreen products that people want to wear every single day.

Supergoop sunscreen